The 2nd International Conference on Digital and Social Marketing: AI Intervention in Digital and Social Marketing (DisMark) is a vital platform for global stakeholders to collaborate and exchange ideas on transitioning towards digital and social marketing. With a focus on exploring Digital and Social Marketing and addressing the challenges of Marketing, DisMark aims to drive innovation and accelerate the adoption of clean energy technologies worldwide.

DisMark 2025 invites original work from the following list of topics but is not limited to:

Theme 1: Digital Marketing Strategies and Innovations

• Digital Marketing Trends and Strategies

• Digital and Social Media Marketing Techniques

• Digital Advertising and Consumer Engagement

• Interactive and Immersive Digital Advertising

• Web Marketing and Targeted Web Advertising

• Content Marketing and Brand Storytelling

• Content Marketing Strategies for Customer Retention

• Innovations and Emerging Trends in Digital Marketing

• Experiential Marketing through Digital Channels

• Internet Branding and Online Reputation Management

• Internet Marketing and Consumer Personalization

• Social Media Strategies for Effective Digital Marketing

• Viral Marketing and Consumer Influence

• Integrated Digital Marketing Communications (IMC)

• Direct Marketing through Digital Channels

• Direct Marketing in Omni-Channel Environments

• Digital Public Relations and Online Brand Management

Theme 2: Big Data, Analytics, and Customer Insights

• Big Data Applications in Digital Marketing

• Marketing Analytics and Consumer Behavior

• Big Data for Personalized Marketing Campaigns

• Predictive Analytics for Customer Targeting

• Metrics, Performance Tracking, and Data Analytics

• Customer Relationship Management (CRM) and Engagement Strategies

• Customer Service Management and AI-driven Chatbots

• Consumer Research and Behavioral Insights

• Data-Driven Marketing Models and Innovations

• Consumer Countermeasures for Digital Fraud Prevention

• Data Privacy and Ethical Considerations in Marketing Analytics

• Real-time Data Processing for Marketing Decisions

• Big Data in Cross-Channel Consumer Journeys

• AI-Enabled Marketing Automation and Data Insights

Theme 3: Digital Transformation and Emerging Technologies

• Digital Marketing in the Age of Technological Disruption

• Digital Business Ecosystems and Future Market Trends

• The Role of Internet of Things (IoT) in Digital Marketing

• Digital Commerce and Consumer Experience Innovations

• E-Business and Digital Market Expansion

• E-Commerce Trends and Personalized Shopping Experiences

• B2B Digital Marketing Strategies and Growth

• Mobile Marketing Innovations and Platform Evolution

• The Influence of Digital Economy on Marketing Strategies

• Digital Entertainment and Media Transformations

• The Role of Blockchain in Digital Transactions

• Cloud Computing and Digital Business Models

• Augmented Reality (AR) and Virtual Reality (VR) in Marketing

• Digital Marketing Ethics and Policy Regulations

Theme 4: Performance Marketing, Affiliate Marketing, and Legal Challenges

• Affiliate Marketing Strategies and Monetization Models

• Program Management and Performance-Based Marketing

• Types and Functionalities of Affiliate Websites

• Compensation Models and Revenue Sharing in Digital Marketing

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Adware, E-mail Marketing, and Spam Regulations

• Publisher Recruitment and Brand Partnerships

• Legal, Political, and Ethical Challenges in Digital Advertising

• Data Protection Laws and Online Consumer Rights

• Trademark Bidding and Digital Advertising Policies

• Online Fraud Prevention in Performance Marketing

• Compliance and Transparency in Digital Advertising

• The Impact of Data Protection Laws (GDPR, CCPA) on Digital Marketing

• Role of AI in Affiliate Marketing and Performance Tracking

Theme 5: Sustainability and Responsible Marketing

• Digital Marketing and Environmental Responsibility

• Ethical Consumer Engagement and Brand Transparency

• Sustainable Advertising and Green Marketing Campaigns

• Socially Responsible Marketing Strategies

• Role of Digital Marketing in Promoting ESG Initiatives

• Green Consumer Behavior and Digital Influence

• Circular Economy and Sustainable Business Models

• Digital Communication for CSR and Sustainable Brands

• Ethical Challenges in Targeted Digital Advertising

• AI’s Role in Ethical Digital Marketing Practices

• Responsible Data Collection and Consumer Privacy

• Corporate Social Responsibility (CSR) in Digital Marketing

Theme 6: AI Interventions in Digital and Social Marketing

• AI-Driven Digital Marketing Strategies

• AI in Social Media Marketing and Consumer Engagement

• AI-Powered Content Creation and Personalization

• AI for Predictive Consumer Behavior Analysis

• AI-Enabled Customer Relationship Management (CRM)

• AI in Programmatic Advertising and Real-Time Bidding

• AI-Powered Chatbots and Conversational Marketing

• AI in Search Engine Optimization (SEO) and SEM

• AI for Fraud Detection and Digital Ad Transparency

• AI in Voice Search and Smart Assistants for Marketing

• AI in Visual Search and Image-Based Advertising

• AI-Driven Sentiment Analysis and Brand Perception

• Machine Learning for Personalized Marketing Experiences

• Ethical Considerations and Bias in AI Marketing